Listen, I know everyone’s got their fancy skin care routine with toners, moisturizers, and sheet masks galore. But let me tell you – if you’re not using a serum, you’re seriously missing out. Serums are the secret ingredient to customize your routine and target specific skin concerns.
Don’t underestimate the power of a good serum in your skin care routine. Sure, you can use your trusty face wash and moisturizer on auto-pilot every day. But serums allow you to customize and tailor your routine to target specific areas of concern and address specific skin issues.
Serums Are More Concentrated Than Most Skin Care
Don’t let their tiny bottles fool you – these heavy hitters pack a punch and deliver concentrated doses of active ingredients. Sure, those toners and moisturizers might feel nice going on, but they just can’t compare to serums’ high concentration of active ingredients and superior delivery system.
You might see the name of an ingredient and a percentage on a serum bottle – like 5% Hyaluronic. This lets you know how concentrated a serum is. I recommend always patch testing a serum before you start using it regularly.
Another quick tip: Serum goes on before moisturizer. Moisturizers can contain ingredients that interfere with the serum delivery.
A Personalized Skin Care Routine With Targeted Solutions
The beauty industry is saturated with products claiming to be the ultimate solution to all of your skin care woes. You know those Instagram ads that say, “One serum to solve all your skin problems?” Yeah, not quite.
Let’s face it – not everyone’s skin concerns are the same. The biggest thing to understand about serums is that they aren’t a catch-all solution for every possible skin concern. Serums are a personalized addition to your routine to target specific issues like:
- Fine lines and wrinkles
- Dark spots
- Dry skin
- Uneven complexion
Need an extra boost of hydration? Reach for a Hyaluronic Acid serum. What if you’re struggling with pesky wrinkles and loss of elasticity? You need a soluble Collagen serum with peptides to promote your natural collagen levels, or a Retinol serum to smooth fine wrinkles. Or what about an uneven or dull complexion? A Vitamin C serum is just what you need.
What Are You Waiting For? Boost Your Routine With a Serum
Don’t hit snooze on serum – add it to your routine ASAP for potent, personalized results. And don’t forget to pat it in instead of rubbing it on – those little molecules are small, but mighty. Trust me, your skin will thank you.
Want to get deeper into the rabbit hole of the skin care industry? Follow me on Instagram @JustAskDavid to stay up-to-date with me and my posts!