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Last year, the beauty industry saw the beginning of a lot of new trends. From nutricosmetics, to more inclusive foundation shades, to focusing on clean beauty — 2017 was an eventful year in beauty.

We’re all expecting 2018 to be a continuation of all of these beauty innovations. And now that it’s February, that’s exactly what we’ve been seeing. Celia San Miguel, Editor-in-Chief of the beauty and style blog Sicka Than Average, joins Just Ask David to share the trends she’s been seeing. Celia has also written for many renowned publications, including Latina, VIBE, the New York Post, InStyle, ESSENCE, Paper, and more.

Sheet Masks Aren’t Just for Your Face

Thanks to the popularity of Korean beauty or K-beauty, 2017 was the year of the sheet mask. Everyone loves posting selfies relaxing with their sheet masks.

“The beauty industry has gotten more creative when it comes to facial masks,” Celia says. “In addition to sheet masks, which were ubiquitous, you also started seeing bubbling masks and rubber masks and magnetic masks.I think we’re going to be seeing a whole lot more of that.”

And it’s absolutely true. As sheet masks were trending more and more, skin care junkies became interested in other kinds of facial masks. Every kind of mask has something different to offer. “I also think in terms of sheet masks… we’re going to see more masks targeting specific areas.” That means sheet masks for your arms, hands, neck, décolletage  — even cuticles!

Celia says that sheet masks for these areas are already becoming a hit! Definitely a trend we’re excited for.

Beauty From the Inside Out

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The concept of taking supplements to beautify yourself isn’t new. In fact, “nutricosmetics” have been popular in Europe for decades. It’s only recently caught on in the United States.

“What I’m seeing now is a lot of companies — even skin care companies that have been around for ages — are starting to look at a more holistic approach to skin care,” Celia agrees. Skin care giants have supplements in the works to be used with their topical skin care. The idea is “dealing with skin from the inside out,” as Celia says.

“At the end of the day, the skin is an organ,” she says. “Do when you think about it on those terms, of course it makes sense.”

Check Out Sicka Than Average on Social Media!

I bet you’re dying to know more about what Celia knows will trend in the beauty industry this year. Visit the Sicka Than Average beauty blog for more! You can also like Sicka Than Average on Facebook or follow @SickaThanAvg on Twitter or @SickaThanAverage on Instagram.

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