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Why are social media filters so popular?

Do we really want to look like puppy dogs? Or do we like how the filter blurs out our blemishes and imperfections?

Probably the second one.

“I think there is a quest for complexion perfection and the resurfacing of the skin,” beauty expert and style writer Felicia Walker Benson says. “And I think social media filters are helping to drive that trend.”

Felicia is publisher and Editor-in-Chief of the well-known fashion and beauty blog, ThisThatBeauty. And she’s written for Marie Claire, Lucky, Allure, Harper’s Bazaar, just to name a few.

She has a couple ideas on how the skincare industry is being transformed in new ways by social media.

Specifically… how to get skin as flawless as the puppy filter.


The Must Have Tool Everyone Needs for Perfect Skin

Know what most skincare trending on social media has in common?

People like to take cute selfies while they’re doing it. (That’s why sheet masks dominated Instagram for so long!)

That’s absolutely the case for charged face rollers.

The smooth crystal stones in soft, marbled colors are so beautiful that it’s easy to be convinced that they can make you look just as lovely.

Not only that, but the crystals can vary by healing properties, making them perfect for anyone who likes to make their own laser-focused skincare regimen.

“I’m a very choose-your-adventure skincare person. So if my skin is feeling dull, I’m definitely going to reach for my rose quartz facial roller,” Felicia explains.

“I might reach for my jade roller if my skin is feeling kind of acne-prone or if it’s feeling a little irritated. Jade is supposed to be the clarifying and purifying stone.”


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AHA! The Beauty of Alpha-Hydroxy Acids

AHAs, or alpha-hydroxy acids, are loved for their ability to create picture-perfect skin.

“So many new AHAs are being introduced to the market and you’re seeing that the consumer is very into this kind of product because it promises and delivers resurfaced skin,” Felicia says.

AHAs are booming in popularity, but Felicia warns against the harshness of some types.

She says her favorite AHAs are ones that aren’t harsh on the skin, citing Glow Recipe and Glossier as favorites.

“These are actually meant for daily use versus the super-charged glycolic acid peels. Lower concentration AHAs are better for daily use.”


Check Out Felicia Walker Benson on Social Media!
Want to hear more of what Felicia has to say on the latest beauty trends?

Visit her blog ThisThatBeauty, and don’t forget to follow on Twitter and Instagram @ThisThatBeauty!

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