Your Go-To Guru for Beauty

Hey there! I’m David Pollock.

I’ve spent over two decades building my name as an innovator in the beauty industry. Several years ago, I became a driving force behind the Safe Beauty movement. I set out to empower women through transparency in all my brands’ ingredients and by lifting the curtain on the beauty industry.

I’ve created products that generated nearly a billion dollars for the most prestigious beauty brands in the world – including Bliss, Smashbox, ALPHA MAX™, Lancôme, L’Oréal SkinCeuticals, Brookstone, The Art of Shaving, Hydrox-C, Ted Gibson, the Home Shopping Network, Shaklee, QVC, and many more.

I am the CEO and formulator of PUR attitude, Clinical Results 24.7, Rejuvel, and The Lab Direct – with more in the works, including a CBD line!


My Journey to Safe Beauty

While I was building my career, I watched several friends and family members battle with cancer.

While it was painful to deal with, it was during this time that I was inspired to create a different kind of beauty product.

In my research, I discovered that Europe has regulated or banned over 1,800 chemicals from beauty products. Meanwhile in the United States, the FDA has only banned 11. I knew something had to change.

What the Beauty Industry Doesn’t Want You to Know

Would you still use your favorite “all-natural” shampoo if you found that any brand could use that label without penalty from the FDA? Or what if you learned that it  may have traces of carcinogens?

If you’re not in-the-know about beauty ingredients, this can easily be you or someone you know.

I’m creating a paradigm shift in the beauty industry. I set out to educate women about dangerous ingredients that may be hidden in their cosmetics. I’m working with forward-thinking beauty brands that are ready to introduce safe and effective solutions to their lines. My goal is to transforms peoples’ lives, physically and emotionally.


 Where Science & Beauty Meet

I spend my time in the lab coming up with new, innovative skincare technology, filling the gaps missed by traditional skincare.

Some of my latest projects include HYALURONIX™, 3D stem cells (green tea-derived), and oxygenated CBD oil (0.0% THC).

All of my formulations are 100% safe, non-toxic, and never tested on animals.


Join Me in the Safe Beauty Movement!

We all want to look our best, be our best, and have that level of confidence. However, the beauty industry plays off our insecurities and points out all our flaws.

We are beautiful just the way we are! Through Just Ask David, we are sharing with you the latest breakthroughs, what works and doesn’t work, tricks of the trade, and how to avoid the toxic chemicals that are polluting our bodies. And, most importantly, we’re going to discover true beauty.

Follow me on my journey to revolutionize beauty! You can expect the latest beauty news, trends, and science before it hits the shelves. I also have hundreds of DIY beauty tips for those of you who really want to get hands-on with your beauty products.

If you have a question about beauty, don’t hesitate to Just Ask David!



Your Beauty Guru, 

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