Makeup industry trends of the past had a lot of don’ts. Don’t pair red lipstick with blue eyeshadow. Don’t emphasize more than one of your features. Don’t wear makeup that isn’t suited to your face shape or skin tone. Don’t do this, don’t do that.
But makeup industry standards are undergoing a dramatic change, largely because of Millennials. Millennials are infamous for their sense of individualism and they’re not afraid to toss the classic fashion and beauty tips many of us have followed for decades right out the window. It’s all in the name of self-expression.
Makeup Industry Trends: Who Decides?
New trends in the beauty industry are being influenced by Millennials in a big way. In the past, the latest and most popular beauty tips and trends were dictated to us through fashion magazines and runway fashion. They would tell us what was in style right now.The core reason why Millennials are truly changing the beauty industry is that now, they use social media to show off and trend their experimental looks. Their followers copy or use it as inspiration. And now, so do fashion designers! Fashion magazines and designers are actually using makeup looks trending on social media to on the runway now. Talk about coming full circle!
So with such few boundaries to work with, what could the makeup trends of 2017 possibly be?