Your Go-To Guru In Beauty

With over two decades of experience in the beauty industry, I am on a mission to transform lives by empowering women to look and feel their best.

My goal is to give you an inside look to the beauty industry, sharing with you the latest discoveries, insider tips and break-down what to look for on the ingredient label, so you can take control of your health and beauty.

My Journey

My name is David Pollock and, since we are going to be hanging out a bit, I thought you may want to know a little more about me.

experienceI have spent the last twenty-five years building my name as an innovator and becoming the go-to guru in beauty. Over the course of my career, I created products that generated almost a billion dollars for some of the most prestigious names in the industry, including Bliss, Smashbox, Lancome, L’Oreal – SkinCeuticals, Brookstone, Shaklee, the Art of Shaving, Hydrox-C, Alpha Max, Ted Gibson, the Home Shopping Network, QVC and more.

Along the way, I have been featured in major magazines, newspapers, television, published a few books, been a keynote speaker around world – from Singapore to Turkey, was named one of the “20 to Know” by Global Cosmetics Industry and even co-hosted my own national radio show. At one point, I found myself reaching over 17 million people on a regular basis with my message.

Then My Life Changed

However, while I was busy building my career, I watched several friends and family members fight the battle with cancer. I realized the importance of healthy living and that I wanted to make a difference.

fox newsI did my research and discovered that in Europe, over 1,800 chemicals have been regulated or banned in beauty products, while in the U.S., the FDA has only banned 11. That’s just messed up. Something had to change. You see, our bodies absorb as much as 60% of what is put on to our bodies.

That’s when it hit me. I decided to create a paradigm shift in the industry. So, several years ago, I became a driving force behind the movement of safe beauty. I set out to educate women about the dangers hidden in their beauty products. But, that wasn’t enough. So, I started working with a number of different companies to introduce, not only natural, but safe cosmetic products. Some quickly jumped onto the bandwagon, while others tried to block my path – even made threats. But, that wasn’t going to stop me.

Today, I am the luckiest man in the world. I am married to a lady that I don’t deserve. She has put up with all my hours working and wants to join with me in achieving my dreams. We decided to ask our son to help and have now built a family business that is dedicated to making a difference in people’s lives – physically and emotionally.

Our Journey Together

Let’s face it, we all want to look our best, be our best and to have that level of confidence. However, the beauty industry plays off our insecurities and points out all our flaws.

Don’t worry, you are beautiful just the way you are! Through my website, I am going to share with you the latest breakthroughs, discuss what works and doesn’t work, tricks of the trade and how to avoid the toxic chemicals that are polluting our bodies, and, most importantly, I am going to help you to realize and see your true beauty.

I invite you to check out the different areas of my site and, if you have a question, don’t hesitate to Just Ask David!

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